Background:
ANA is expanding its network in emerging Asia.
For every launch of a new route in 2015 and 2016, we created the newsprint announcement ad, winning 3/3 pitches.
Solutions:
Ad 1. All-new daily flights. All-new Houston connection. All-new Business Staggered. All-smooth ANA. (2015)
Launched in Singapore, Kuala Lumpur, Jakarta, Ho Chi Minh City, Manila.
Ad 2. Get ready for KL–Tokyo. (2015)
Ad 3. Good night Phnom Penh. Good morning Tokyo. Welcome to ANA. (2016)
Video 1. Introducing the new ANA Premium Economy class (2015).
